Best Gambling view protection of its members is fundamental and central to providing gaming services to the public. Gaming is a leisure activity and is to be enjoyed by individuals responsibly. For this to flow throughout Best Gambling, many steps and functions are deliberately designed and implemented throughout the organisation from the Board right down to the customer services and managers who deal directly with the members on a day to day basis. Social Responsibility and protection of the player is part of a wider commitment offered to Best Gambling players to ensure that all services, information and supporting tools are available when the players and the operator providing guidance and support needs them.
The online industry has grown significantly and become part of the main stream leisure activity. More and more people are joining and have easier access than never before. In 2017 online Gambling accounts for 33% of the total Gaming in Britain, generating £4.5 Billion between April 2016 to March 2017, and the figure is likely to increase year on year with even easier access and new and innovative ways to participate being created. Best Gambling operates with a collaborative approach to their social responsibility obligations. This is achieved by understanding that responsibility is not owned solely by the operator or the individual. Operators, Players, the UK Gambling commission and the respective support organisations all have their part to play.
In considering responsibility in this way Best Gambling has and is continuing to establish itself with understanding their user base and ensuring protection of the player is integrated as part of the playing games provided by the Best Gambling group in the UK.
Aj Seth, BG Complaince, October 2018.